Hypnotizing Pigeons w/ Pablo Rochat


Artist //

Pablo Rochat

Interviewer //

Shane Allen

Posted //

July 2nd, 2021

What are some of your first creative outlets as a kid?

My mom is a painter and so I just grew up in her studio making my own paintings. Then I spent most of my time in school, in the art room. I honestly just grabbed whatever was cheap or available and just kinda made marks on stuff I've found. I did some like graffiti and stuff.

Oil paints, I couldn't really do because you have to have a little patience. It has to dry slowly. I like things that dry, fast, so I can keep moving on and putting other things down, and adding stuff to it. Kind of like the computer now, I just like to make something, put an image down and then change it immediately. I like to paint that would dry fast so I could change it immediately.

Do you think your lack of patience influences your work?

Yeah, for sure. Luckily, most people don't have much patience either, so I consider myself as the target audience, I think a lot of people are similar, at least when they're scrolling Instagram or online. They only have a couple of seconds to give, so that's what I'm trying to design.

Things that will make an impression in the first couple of seconds.

A lot of your work, the execution may be a little simple, but the main focus is usually the idea and how clever it is.

100%. Yeah

I spend most of my time thinking of ideas, so much more than the production, The production is like 5% of the work really.

So for me, my process really went from most of the time after doing traditional artwork, painting, and whatnot, moving on to more entertainment and idea-focused work. I just spent all my time in a sketchbook, just jotting out ideas cause that's where the good stuff happens. If there's an idea that doesn't take much effort to come alive, but still hits, that's what I'm looking for.

Do you feel like you get most of your ideas when you're deliberately trying to come up with ideas or in a more natural setting?

Yeah. That's a good question. I think a lot about the process because I've learned that as much As I want to have a good idea every day, I can't just decide to have a good idea.

So what I can control is the environment and the context in which I'm brainstorming. So for me, that's making sure I get good sleep, not eating too much. So I have to put my body in a position where it's relaxed and energized.

I will come up with 10 ideas a day. That's my process. I just have notebooks here where I make a grid of 10 squares on each page. Each page represents a day. So that's on my to-do list every day, is to have 10 ideas. You have to just allow bad ideas to flow because I can't just wait for a good idea, That takes forever and is a bit discouraging.

So basically, I give myself permission to have 10 bad ideas that day. And if one of them is good, that's a great day.

I feel like that's very important allowing yourself to fail.

It's kind of confusing to people because my work may come off like I don’t put too much effort into it. But I'm posting the things that I think are worth posting, I don't really share all the bad ideas because I don't think they're worth anybody's time. But I have to go through them to get to where I'm going.

How important is writing down your ideas and do you ever forget ideas? It seems like you’re pretty meticulous.

Oh yeah. I do forget ideas, but I kind of have to write them down. Also, so I can move on to the next one. I have it recorded on paper. I know it's there. I can review it the next day and select it to produce. If I don't write something down, it kind of stays in my head. So I'd rather just put it down.

Also like at the end of the day I have a record of what I did. I proved to myself that it did the work and so I can feel good about that. When I'm stuck brainstorming, I'll refer back to old bad ideas and maybe see how I can impr