You can look at only two of Jason’s photos and understand his point of view. A well executed black and white photo goes a long way and that’s what the idea Jason has built his body of work with. Revealing the starkness of an environment, Jason has the power to clearly illustrate his subject in heroic displays that make you wish the world actually looked that cool in real life.Jason is one of the biggest photographers on Instagram. His views on the readiness and opportunity of new media have shaped his career not only as a photographer but with his long standing career in advertising. In 2018 Jason started his own creative ad agency that is built on the idea that you don’t need much to make something amazing. His disdain for the industry drives his motivation to show you that you don’t need to travel down the path that has been traveled a million times before.

When someone paints a picture of a tree, you can look at that painting and say, “Yup that looks like a tree.” We have a physical reference for what a tree looks like, you don’t have to invent a tree. Picasso could actually paint one hell of a tree, but he didn’t because he already did. It takes a certain level of brilliance to create something no one has ever seen before, something that you and only you could imagine and execute. You may be able to follow or change a recipe, but are you able to create one?Mimi Choi’s makeup routine may be a little different than yours. Mimi conceives looks made with 100% makeup and no digital effects that you will not believe are real. Her surreal optics can go beyond the confines of the physical realm. Mimi suffers from intense sleep paralysis, which is a condition that causes extreme delusion and terror. Sleep paralysis occurs when you wake up, but your body thinks you’re still asleep. You aren’t able to move, and your brain starts to panic. You start hallucinating and seeing figures that aren’t there. It truly is a bad time.You’ve heard the phrase “Turn your dreams into reality” well for Mimi, she turns her nightmares into reality.

One of our favorite photographers. She has a knack for capturing the beauty in her subject's skin tone, No matter how dark or how light, no matter how unconventional or familiar you are with her subjects, she empowers the people that she photographers.She recently published her new book AGUA that shows the results of her spiritual journey to find meaning in her work. Traveling far and wide to find peoples and places that have different relationships with water. Check out our interview with the photographer to see where her mind was at in the process of making it.